Coffee Project

2021

Z E N D is a fully capitalized and operationalized start-up company that I was independently contracted by my mentor to be Project Manager and to integrate their techstack for them for launch. Z E N D is a DTC ecomm coffee company, positioned as upmarket and female skewed. Branding is not by me, it is from the firm we used, I'm using it to showcase the brand. I conceptualized, executed and integrated a full size tech stack. See below for more info and examples of my specific work.

Mark

Secondary Logos

Zend Logo Applications

Typography and Line Applications

Color Palette

Photography

Mockup Digital Advertising

Zend Coffee Packaging

Zend Out of Home Applications

Zend OOH - Billboard

Apparel Applications

Zend x Corkcicle Collaboration

Zend Write Up

Project Manager - Tech Stack Integration

Like previously mentioned, although I wore a lot of hats during this launch and I had full visibility into the model my main responsibility was creating, executing, integrating and managing a full size tech stack for this start-up. This included the eComm platform itself and all of the third party platforms and apps needed to run an ecomm store. We used Shopify Plus, Shopify's enterprise level plan. Other pieces to the stack included: eMail & SMS Marketing, Subscription Platform, Loyalty Program, Post-Purchase Upsell Platform, CRM, CS Outsource, 3PL, Reviews Platform and more.

Lots of spreadsheets, emails, Zoom meetings, long hours going into each app tweaking settings and options making sure everything is integrated, along with dedication are what made up most of my workload. Corresponding and working with partners, Customer Success Managers and Launch Engineers to ensure all of our apps were being integrated on the proper timelines and with best practices for our brand to be ready to have a great launch.

All content below is created by me.

Two-Step SMS Marketing Popup on the website homepage (Step 1)

Two Step SMS Marketing Popup on the website homepage (Step 2)

SMS Marketing sample text and example of an integration. Subscription platform and SMS platform were integrated to text customer about their upcoming order.

Order Confirmed eMail - Automated eMail sent to customers after they order.

Order Shipped eMail - Automated eMail sent to customers after their order has shipped.

Order Delivered eMail - Automated eMail sent to customers after their order is delivered.

Newsletter Sign Up eMail

Automated Post Purchase eMail - Sent to customers after their first purchase.

Automated eMail - Sent to customers a few days after their second purchase

Customer Support eMail - Using a CRM our outsourced CS agents would respond to all support inquiries from all channels including eMail, website live chat, and social medias.

Post-Purchase Upsell at Checkout.